Designing a Digital Bank from the Ground Up

Mobile app
Fintech

Advance Tile
Role
Senior Product Designer
Year
2022
Client
Advance Intelligence
Company
Vacuumlabs
Advance Tile

Overview

Advance Intelligence Group set out to create a new digital bank in the Philippines — a modern platform designed to expand access to financial services.
At Vacuumlabs, I joined a multidisciplinary team of eight squads working to design and launch a full-service bank in under 12 months.

The Challenge

We aimed to design a digital bank that could compete with established institutions while remaining approachable and intuitive for new users.
The challenge was to simplify complex financial products — from loans to onboarding — into an experience that feels seamless and trustworthy.

Design Process

We began with user research and market discovery to understand local needs and behaviors.
Each squad owned a specific part of the bank — from payments to cards — ensuring cohesion across the product ecosystem.
Design and engineering worked iteratively, with prototypes tested continuously to inform design decisions.

Advance mockups

My Role

I focused on user journeys for card management, loan products, and onboarding flows.
I mentored junior designers, built prototypes, and collaborated with PMs and developers to align user experience with business goals.

Outcome

In less than a year, we launched a full digital banking suite — a customer mobile app and an internal web platform — forming the foundation of a new, full-service bank in the Philippines.

Key Contributions

  • Designed key user flows for cards, loans, and onboarding
  • Mentored junior designers on the project
  • Created prototypes for user validation and research

Note

Read the full story on the Vacuumlabs case study page.

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